How Important Is Google Page Speed?

What is Page Speed Optimization?

Page speed optimization should be at the core of your SEO strategy.

Your page speed is just as important as site speed is to SEO.

Just like site speed which measures how fast a sample of page views on your website, page speed is critical to your search rankings..

Why is Page Speed important?

Page speed is important to users because, well, faster pages are more efficient and provide a much better on-page user experience. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away. Page speed also affects conversion rate. …

Is Google Page Speed Insights accurate?

Yes, Google PageSpeed Insights is now pretty reliable and accurate when measuring the full user experience on your site. Thanks to the different metrics included, it gives you an accurate overview of how users interact with your site. The tool became more and more reliable thanks to the latest changes.

How do I increase my Google page speed?

Achieving a high Google PageSpeed Insights scoreAvoid post-click landing page redirects. … Enable compression. … Minify CSS, HTML, JavaScript. … Prioritize above-the-fold content. … Speed up server response time. … Eliminate render-blocking JavaScript. … Leverage browser caching. … Optimize images.Jul 1, 2020

What is a good page load time?

If you want a quick answer, the Google recommended page load time is under two seconds: “Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.” Fast matters, especially when it comes to customer service.

How fast should a website load 2020?

Although website load time depends on various factors such as the hosting server, amount of bandwidth in transit, webpage design, page elements, browser, and device type, an ideal website load time should be no more than 2 seconds.

How do I optimize my website for mobile?

7 Ways to Optimize Your Website for Mobile DevicesTest Your Site Using Google’s Mobile-Friendly Tool.Use a Responsive WordPress Theme.Choose a Reliable Web Host.Improve Your Site’s Loading Times.Redesign Your Pop-Ups for Mobile Devices.Enable Accelerated Mobile Pages (AMP)Create a Mobile App.Mar 23, 2021

How does Google measure Page Speed?

The Site Speed reports measure three aspects of latency: Page-load time for a sample of pageviews on your site. You can view the data across different dimensions to see how quickly your pages loaded from a variety of perspectives (e.g., in different browsers, in different countries).

How long should a Web page be?

Internet marketing expert Neil Patel’s survey has shown that most top-ranking pages have over 2,000 words! And that’s not just some anomaly either, due to some methodological balls-up. Blogging platform Medium similarly found that a 7-minute read—about 1,600 words—is the optimal word length.

How can I increase my website speed?

Guidelines to speed up your websiteUse a Content Delivery Network (CDN) … Move your website to a better host. … Optimize the size of images on your website. … Reduce the number of plugins. … Minimize the number of JavaScript and CSS files. … Use website caching. … Implement Gzip Compression. … Database optimization in CMS.More items…•Apr 30, 2018

Does Google page speed matter?

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. … Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.

Why is my Google speed test so slow?

You will need to ensure that there is no VPN enabled while you check the speed of your internet on google or any other speed test. You will see a significant change in speed after disabling the VPN and this will most of the time solve the problem for you.

What is page load speed?

In its simplest terms, page load time is the average amount of time it takes for a page to show up on your screen. It’s calculated from initiation (when you click on a page link or type in a Web address) to completion (when the page is fully loaded in the browser).

Does Google Analytics slow down my website?

“The appearance of your website will never be affected by your use of Google Analytics – we don’t place any images or text on your pages. Likewise, the performance of your pages won’t be impacted, with the possible exception of the very first page-load after you have added the tracking code.

How can I speed up my PHP website?

How to speed up your website in 2019Minimize HTTP requests. … Minify and combine files. … Use asynchronous loading for CSS and JavaScript files. … Defer JavaScript loading. … Minimize time to first byte. … Reduce server response time. … Choose the right hosting option for your needs. … Run a compression audit.More items…•Mar 22, 2020

How do you score a perfect 100 on Google PageSpeed insights?

Here are the top four ways you can speed up your site and score a perfect 100% with Google.Compress your images. The biggest cause of slow pages and low scores is large images. … Use browser caching. … Minify your HTML. … Implement AMP.

What is a good Google Page Speed score?

90+Be mindful that the real indicator of performance for your site is its loading time, not a PageSpeed Insights score. That said, we see that Google itself breaks down that a poor score is between 0 and 49, an average one between 50 and 89, and a good score is 90+.

How important is Page Speed for SEO?

The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.

How do I optimize my html website?

Clean up the HTML document.Optimize CSS performance.Reduce external HTTP requests.Minify CSS, JavaScript, and HTML.Enable prefetching.Increase speed with a CDN and caching.Compress your files.Optimize your images.More items…•Apr 10, 2017